An effective sales funnel in digital marketing involves various marketing tactics to drive traffic to your business and cultivate loyal customers who promote you. Digital marketing has transformed the way businesses interact with customers, making sales more plentiful and encouraging business growth.
It is quite possible to create an endless number of opportunities with internet marketing thanks to all the various platforms available. However, it is not uncommon for small businesses to feel overwhelmed and stress about how to proceed with all those options. Sadly, I see many local businesses that have never heard of a digital marketing funnel, let alone implemented one.
The sales funnel is a process by which you bring your potential client closer to your offer, and ultimately the purchase decision, by taking automated steps such as automated emails, videos, articles, and landing pages coupled with a sales strategy that makes the sales itself.
It would help if you built your sales funnel to achieve a specific objective, for example, a customer purchasing a product or service from your company. Your digital marketing tactics will then fill your sales funnel with traffic allowing them to move from the top of the funnel all the way to the bottom. Here they will become paying customers and brand advocates for your local business.
In digital marketing, a funnel works actually like a series of physical funnels linked together in a chain.
A typical sales funnel has several steps, each of which differs depending on the particular sales model. The most common way of segmenting a sales funnel is by dividing it into seven phases, including:
The customers who are interested in your products have many choices. Regardless of how much you want them to choose your product or service, you can’t force them to. Your marketing strategy should instead be efficient. If you don’t have a tightly structured sales funnel, you are only guessing what prospects want.
You can achieve the optimization of your sales funnel in many ways. When consumers are moving from one point of the funnel to the next, it is essential to focus on where they are going. To begin, start at the very top of the funnel. Whether you create organic or paid content, you’re trying to get people to notice your brand and ultimately drive them to click on your call-to-action.
The content you are using may not be working, so try something else—for example, a stronger call to action or more valuable information for the reader.
For an online sales funnel to be successful, several key ingredients must work together. Known as the three F’s, these key ingredients are essential for success.
Using the tools and strategies mentioned in this article, you can further assist prospects on their way through the buyer’s journey. Let’s see some examples.
The first step to creating your own digital marketing funnel could not have been more straightforward. Digital marketing funnels are similar to actual funnels. If you want traffic to convert into sales, you need to funnel it upward into the top of the funnel. Usually, a goal is a sale, download of content, signing up for a discount, etc.
It takes time to create and optimize a sales funnel in digital marketing. But the only way to survive in a competitive marketplace is to acquire new customers. Join the One Funnel Away Challenge today and begin learning how to create the best possible funnel for your business.