MailChimp is one of the best marketing automation platforms. You may have discovered MailChimp already, either by brand or logo, or you may have seen businesses using their service. However, MailChimp cannot be overlooked when we talk about email marketing campaigns. If you have a business or a blog, you need to know how to use MailChimp for email marketing.
If you want attractive, easy-to-customize templates with lots of extra features, MailChimp should clearly be your first stop. Your registration forms and newsletters will attract attention, show your brand image, and can be optimized for mobile and desktop devices in an instant. MailChimp delivers more than a billion emails every day and has created customized products and technologies to support the growth of small businesses.
Read this article till the end and you will be able to understand the features of Mailchimp and the importance of newsletters and automatic emails.
What are the benefits of sending newsletters?
Newsletters have been for decades an important marketing tool for businesses and NGOs or for people who want to spread information. One of the most important benefits of the newsletter is that it offers an easy way to interact with subscribers. Moreover, it is also a means by which informative content can be distributed, events and internship opportunities can be promoted.
In the digital age, there are a lot of tools with which we can send a newsletter. One of the most popular platforms is MailChimp because it is easy to use, even for beginners, it is free for up to 2000 subscribers, it is extremely popular, it integrates easily with almost any software and includes an editor that allows you to create your own design.
The biggest advantage of MailChimp is that it provides very detailed monitoring. Thus, those who send the newsletter can track:
- opening rate;
- number of clicks;
- number of distributions;
- the number of unsubscriptions;
- the most accessed links in the campaign;
- demographic data of subscribers.
In addition, the platform automatically compares the results of your campaign with others in the industry and previous ones. This gives you a lot of data to help you improve future campaigns and their impact.
Why use Mailchimp for email marketing?
Mailchimp is one of the most popular email marketing programs in the world. Launched by Ben Chestnut and Dan Kurzius in 2001, Mailchimp currently has over 20 million users and it’s value is estimated at $4.2 billion. Here are some of the reasons it became famous and appreciated:
- it is easy to use;
- presents all the necessary functions of a program for composing professional emails;
- it is a tool you can rely on no matter what vision you have;
- free, at least initially;
- was developed by entrepreneurs dedicated to their cause.
MailChimp has available e-commerce features to market your goods and keep track of your income, which integrate seamlessly with big platforms like WordPress, Magento, Shopify, WooCommerce, and more.
You can boost purchases with client segments, testimonials, and promotional codes. Dragging and placing online store-based suggestions that appear on each of your customer’s data provides the opportunity to customize your automation and stay competitive with custom promo codes.
You can offer discounts and incentives to your clients, using a promotional block to add the code in a campaign. MailChimp’s free automated emails cover greetings, notifications for items left in the cart, and order receipts, which save a ton of time and boost sales.
Create automatic emails
The customization is amazing. But if you continue writing every email you send, it will take you forever. That is why once you have sent your first email and got a taste of Mailchimp, take the opportunity while you are still motivated and build a set of automated emails to assist you with your email marketing strategy. These can be:
- welcome emails for new newsletter subscribers;
- educational emails to present your website visitors the products or services;
- emails to send e-books or any other free goodies you have prepared for your subscribers;
- emails with automatic answers to the most frequently asked questions you receive.
The list goes on and on, but for this article, more important than the examples is the process of setting up automatic emails. To create such emails, the first step is to open the Automations tab and then select one Create classic automations with one of the following three options:
- Single email
- Onboarding series
- Education series
Depending on what you choose, you will have customizable templates that you can adapt according to your needs. But be very careful what you write and how you write because the subscribers of your website will judge you harshly based on these emails or on the contrary, they will love even more the business you run!
MailChimp offers 3 pricing plans, based on your requirements, subscriber list size and referral frequency.
The free-for-lifetime plan is excellent for newcomers and combines great and helpful features. Send up to 12.000 emails a month and grow a list of up to 2000 subscribers. The forever free plan gives nearly all the features included in paid plans and enables you to try and build your free mailing list.
The Monthly Plan is fitting for regular senders. It is perfect if you nurture a list of more than 2.000 subscribers or have exceeded the forever free plan. It gives you an opportunity to use paid features to educate and intrigue your subscribers. The monthly plan comes with a set of exclusive features such as Inbox Preview and Timewarp.
The Pro Marketer plan is perfect for the enterprise-level business environment. It is packed with great features that will get your campaigns to the next level. Relay periodical reports, newsletters or invitations to the promotional event!
Don’t neglect the fact that you can begin with up to 12.000 free emails a month. You start paying when your list exceeds 2.000 subscribers.
If you want to benefit from the interaction with your audience in an easy way, it is useful to use a specialized service, especially when you have a large number of subscribers. If you choose to use MailChimp, you quickly send newsletters. Also, you will benefit from results that will help you grow and improve your relationship with the community you have created.
Now that you know exactly how to use MailChimp for email marketing, start doing those newsletters and automated email to grow your business and a strong community around your brand.