We live in a world where we are bombarded with thousands of ads every day. We see so many that our brains have learned to simply ignore them! Then how can we make our message heard and relevant, without sounding spammy or desperate? How can we simply be convincing and persuasive? It may seem complicated. But in reality, you only have to master the copywriting techniques for profit maximization.
When discussing copywriting techniques, entrepreneurs feel overwhelmed or simply don’t see this as an essential element of their online marketing strategy. However, the words that appear on a business website are much more important than one might think because, beyond design and visual appearance, these are the ones that shape the image of a brand.
What is Copywriting?
Copywriting is the ability to create messages that sell. The purpose of quality copywriting is to make your potential customers imagine the life they will have after they have bought your product. We find such messages everywhere, from the advertisements we see on the street, to the ones on TV, to product pages, landing pages, etc. Copywriting is the bridge between the customers and your product.
The way the texts are written on your business website will influence the customers’ perception both of your brand and of the products and services you offer. The tone used, attention to detail, originality, kindness, the correctness of sentences, all directly or indirectly convey valuable information about the competence, seriousness and other values assumed by your company.
Understand Your Client’s Needs
We all buy products to satisfy certain desires or to solve certain problems. So, one of the most important aspects of copywriting is knowing what is the need or desire that your product can fulfill for your client. Let’s take you for example acquiring an NLP Power course. You won’t be buying copywriting courses, instead, you will be buying the power to convince your target audience and drive them to make a purchase.
Your mission is to first identify the fundamental reason why people buy your product or service. Only then we will focus on how we communicate this. Thus, never start your project trying to make a catchy message. It is interesting in vain if it is not the right message. One of the best copywriting techniques for profit maximization is to know your client and his needs.
The second step in the copywriting process is to find out how much the client knows about his problem or desire and the fact that our product can help him to fulfill or solve it. I will continue to take you as my example: why would you want to buy a copywriting course, if you would not have the need to drive people to buy a product or a service? You want to address your messages to a potential customer who really needs your product.
In the first stage of raising awareness, make the potential customer relate, stir the problem and intensify his desire. Secondly, when the desire reaches its peak, present the product and start to project that desire onto the product. For example, if you desire to write compelling messages that drive sales, then you surely desire that copywriting seminar. Finally, when he knows everything about you and your product, make him a good offer while reminding him of the benefits.
Don’t Make Everything about You
Even if the goal is to increase sales, the messages you send don’t have to be about you. It takes a lot of exercise and the application of subtle and effective techniques to draw attention to yourself, without even mentioning you.
The texts that sell are not about you; only about the customer. The information about you and the product must be easy to find and necessarily present. But pay more attention when everything revolves around them so make it up and personal. The texts must show that you care about the client, his passions, needs, challenges and problems; that you are here to help him, with solutions and guidance.
Don’t Overuse Keywords
Search engine optimization is a strategy that will bring you consistent traffic in the long run. Search engine optimization has evolved a lot in recent years, and to be successful, you need to be up to date with algorithm updates. But search engine optimization is less important than user experience, and repeating a word is not only annoying, as you may have observed in the last 3 phrases, but also inefficient in ranking.
If you want to write an SEO article, focus on synonyms. There are many articles that rank on a keyword even without it being included in the content, precisely because of the synonyms. Take this article for example, the main focus is on “copywriting” but one can also use “create messages that drive sales” or “texts that sell”.
Use sensory and persuasive words
Sensory words bring the potential customer closer to the product and its value. People who enter the website cannot smell, hear, feel, or taste the product. Therefore, it is your duty to compensate for this distance. Start using words that reveal smell, sight, taste, tactile perception or auditory perception.
Words like “delicious” or “elegant” activate the nerve centers of the brain responsible for the senses.
Persuasive words like “you”, “now”, “free”, “new”, “easy”, “fast” bring the potential customer closer to that “check out” button. It creates a sense of urgency and it also makes him take the desired action.
Copywriting and online sales conversion rates are closely linked. Quality copywriting focuses on the potential client. A copywriter must intuit the profile of potential customers and speak in a language that resonates with them. Authenticity, the proper use of sensory and persuasive words, and the ease with which a text can be read are just a few features of a copywriting that sells.
We must have the courage to accept the fact that maybe even if we have the best product or the best marketing strategy, if our messages fail to attract attention, arouse interest and intensify the desire, everything is in vain. If you want to level up your copywriting superpowers and learn how to write texts that sell, then you need to learn copywriting techniques for profit maximization. For example, I love David Snyder’s course at NLP Power. You should take a look at it!